marketing intelligence is an integral part of closed loop marketing. understanding the customer and knowing its value for the business is the precondition for individualized offerings and services
crm software enables losed loop marketing and indivusal communication to profitable customer. customer value management needs crm software, in order to analyze and understand the customer' s value for the business
customer intelligence is an integral part of closed loop marketing. understanding the customer and knowing its value for the business is the precondition for individualized offerings and services